Increasing partner loyalty through digital payments

The National Dairy Development Board (NDDB) is India’s largest public sector dairy company, with approximately 9.6 million registered farmers across 177,000 dairy cooperatives. In partnership with banking correspondent company FINO Paytech and local bank Union Bank of India (UBI), the company moved payments to roughly 135,000 farmers in three states from cash to bank transfers in 2009.

The NDDB program in India highlights the positive returns that companies have when digitizing payments to B2B partners (i.e., dairy farmers) – including efficiency, cost savings, and significant social benefits for previously unbanked participants.